Benefit Brow Launch @ Debenehams Wigan
June 27, 2016
On Friday (24th June) Benefit Cosmetics launched their new Brow Collection featuring 9 brand new products, some old favourites and new shades to choose from: everyone will be able to find a product or two for their eyebrows now.
Theres been a social media hype around the new products and Benefit have had flash sales on their website to purchase the products before launch day and with this months Elle magazine you get a Goof Proof eyebrow pencil free, so the chatter and excitement is high.
I have my eyebrows waxed every month at my local Benefit counter in Debenehams and had been told they was holding a VIP event showing customers the whole range of new products and giving customers a chance to try the new products. I decided to have my brow wax appointment before the event so my brows was ready for the new products to be applied, Kayleigh who does my brow wax every month did another awesome job waxing my brows, she makes every effort to do a good job each time and is very friendly. I also had my brows tinted this time; although my brows are dark already getting them tinted picks out the lighter hairs and makes my brows look fuller.
After my brow wax it was time for the VIP event, me and my friend had booked in a couple of weeks ago so we had been talking about it and the products since then; we was very excited. Rita another Benebabe was on the counter to show us the brow products which was displayed on an themed stand on the counter top and on its own featured stand next to the counter. The new design of the products has a fun and unique look to it but of course has the Benefit look also, I like that all the products look like a collection together. Older favourites have been re-designed with the matching packaging including; Gimme Brow, Brow-Zings, and High Brow.
Rita asked us how we like our brows and what products do we prefer to use first, I answered with a pencil and/or my Gimme Brow for everyday (I'm a little lazy) and if I'm going out I use powders, pencil and of course my Gimme Brow as well. She then went on to tell us a bit about some of the new products and different finishes and textures the products will produce.
It's a bit like putting conditioner on your hair but for your eyebrows.
We tried the 'ka-BROW!' first which is a dip pot eyebrow cream-gel, which includes a built-in brush in the lid. Ka-BROW! felt lovely going on and didn't feel too thick on my brows, the gel left a sleek look with a full colour effect. I was very impressed with the result of only using one product on my brow, I didn't really need another product, colour can be built up with the gel or blended out across the brows for a less dramatic look.
Next up was the 'ready, set BROW!' which a nifty clear brow gel that sets and shapes the brows and has 24 hours staying power!! This gel would be amazing for a night out or hot summer days when we are worried about sweating our brows off: which won't be a problem with ready, set, BROW!'s strong but flexible hold. This product was applied to the same brow as the ka-BROW so fixed the product and my brow in place.
To compare and see the difference in textures and finishes Rita applied different products to my right brow, firstly she showed me the 'Goof Proof eyebrow pencil' which I had already tried with getting a deluxe mini free in this months Elle magazine but the full size product comes with a spoolie-brush on the end so its easy to blend the product throughout the brows. The shape of the pencil is great, it has a pointed end to draw hair strokes onto the brows and the flat end to fill in the brows, I particularly like this product because of the easy to use element and that its a twist up product with no sharpening needed.
Over the top of the Goof Proof, Rita applied the '3D BROWtones eyebrow enhancer', this product adds stubble highlights to you eyebrows giving them dimension. The product has a small mascara style wand which is effortless to use, mess-proof and the product is water-proof and good for 12 hours wear. For me this was the least exciting product, not because I didn't like it but because I don't think I need it for my brows, if I was going for a softer look with my brows this product would be perfect but I don't think it is something I will use.
Under my left brow, Rita applied the 'High Brow eyebrow highlighter' which is a product I have used in the past and loved, it leaves a pinkish highlight which works perfectly under my dark brows. Under my right brow she applied the 'High Brow glow brow highlighter' which is a champagne-pink shade that's was a lot more stubble under my brows than the original high brow. I prefer the original high brow as I gained a better highlight on my skin tone with it.
Thanks Benefit and Debenehams Wigan!!
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